Branding is the most important advertising avenue to your growing business. If you do not have a clearly defined brand, then how will people associate it with your product or service. Your brand helps create your relationships with potential clients, thus increasing their likeliness to purchase from you instead of your competition. Journey will help develop your brand and create awareness of your services through various means to reach your target market. This includes the company logo design, corporate identity, and a clear message to your potential clients. This message reinforces the relationship you are trying to build with others.